Building AI Agents for Marketing
The factory mindset is holding your marketing back.
You’re hiring more people, adding steps, layering on approvals—specialists, meetings, checkpoints. But the factory is gone. The assembly line is dead. Your marketing team shouldn’t look like either.
The future belongs to GTM architects.
This is the real promise of AI agents: shifting from task-based thinking to system-based design.
An AI agent isn’t an employee to manage—it’s a system to design. The question isn’t, “How do I delegate this task?”... It’s, “How do I design a system that makes this task irrelevant?”
Here's how you build it:
First, audit your marketing machine. Look for the repetitive tasks, the predictable patterns, the things that make you think "We do this the same way every time."
These are your opportunities.
Then, break each opportunity into its atomic parts:
- What triggers this task?
- What information is needed?
- What decisions are made?
- What does success look like?
This isn't about automation. Automation is just doing the same thing faster. This is about transformation. About building systems that get smarter over time.
Will this be perfect? No.
Will it work flawlessly on day one? No.
Will it transform your marketing capability? Absolutely.
Start small:
- Pick one workflow
- Design one agent
- Learn from what works
- Scale what matters
The goal isn't to replace your marketing team - it's to transform them from task executors into system architects.
This is the shift that matters.
This is how you build momentum.
This is how you win.
Are you ready to become an architect for inbound and outbound?
