A step-by-step workflow for creating SEO-optimized content using AI tools

2min

This workflow combines AI efficiency with human oversight to create SEO-optimized content that ranks well and provides value to readers. 
Each step includes specific prompts designed to work with AI platforms like ChatGPT, Claude, Copy AI (easiest to set up a workflow) or similar tools.
Required Tools
Access to an AI platform (ChatGPT, Claude, etc.)
SEO tool (Ahrefs, Semrush, etc.) for initial keyword research
﻿Clearscope or similar content optimization tool
Workflow Steps
1
Start with Keyword Research Analysis
Input: your seed keywords and initial SEO tool data.
Prompt:
Text
Analyze these keywords from [INDUSTRY]:

[PASTE SEED KEYWORDS]

Provide a detailed analysis including:
1. Monthly search volume
2. Keyword difficulty (%)
3. Cost per click ($)
4. Search intent classification
5. Top 3 ranking domains and their domain authority
6. Related long-tail variations
7. Semantic keywords and LSI terms

Format the output as:
1. A structured table with all metrics
2. Summary of top 3 recommended keywords based on:
   - Search volume
   - Competition level
   - Commercial intent
   - Ranking probability
Analyze these keywords from [INDUSTRY]:

[PASTE SEED KEYWORDS]

Provide a detailed analysis including:
1. Monthly search volume
2. Keyword difficulty (%)
3. Cost per click ($)
4. Search intent classification
5. Top 3 ranking domains and their domain authority
6. Related long-tail variations
7. Semantic keywords and LSI terms

Format the output as:
1. A structured table with all metrics
2. Summary of top 3 recommended keywords based on:
   - Search volume
   - Competition level
   - Commercial intent
   - Ranking probability
﻿
2
Competitor Content Analysis
Input: Top 3 ranking URLs for your target keyword
Prompt:
AI Prompt
For these URLs:
[PASTE TOP 5 RANKING URLs]

Analyze and provide:
1. Content length
2. Main headings structure (H1, H2, H3)
3. Key topics covered
4. Types of media used
5. External resources cited
6. Unique angles or perspectives
7. Content gaps or missing information
8. Featured snippet opportunities

Present a comparative analysis highlighting:
- Most effective elements from each piece
- Untapped opportunities
- Recommended content length
- Key differentiators
For these URLs:
[PASTE TOP 5 RANKING URLs]

Analyze and provide:
1. Content length
2. Main headings structure (H1, H2, H3)
3. Key topics covered
4. Types of media used
5. External resources cited
6. Unique angles or perspectives
7. Content gaps or missing information
8. Featured snippet opportunities

Present a comparative analysis highlighting:
- Most effective elements from each piece
- Untapped opportunities
- Recommended content length
- Key differentiators
﻿
﻿
3
Content Brief Generation
Input: Keyword analysis and competitor research
Prompt:
Text
Using this data:

Target Keyword: [PRIMARY KEYWORD]

Secondary Keywords: [SECONDARY KEYWORDS]

Competitor Analysis: [PASTE ANALYSIS]

Create a detailed content brief including:
1. Title Options (minimum 3)
2. Meta Description (155-160 characters)
3. Content Structure:
   - Introduction focus points
   - Main H2 sections (minimum 4)
   - Subsections under each H2
   - Key points to cover in each section
4. Required Elements:
   - Statistics to include
   - Expert quotes or citations needed
   - Example scenarios
   - Visual content recommendations
5. SEO Requirements:
   - User intent alignment strategy
   - Content depth requirements
   - Internal and external linking plan
   - Technical optimization needs (Schema.org, page speed, mobile optimization)
   - Featured snippet targeting opportunities
   - URL structure recommendations
   - Title tag and meta description templates
   - Content hierarchy and readability guidelines
Using this data:

Target Keyword: [PRIMARY KEYWORD]

Secondary Keywords: [SECONDARY KEYWORDS]

Competitor Analysis: [PASTE ANALYSIS]

Create a detailed content brief including:
1. Title Options (minimum 3)
2. Meta Description (155-160 characters)
3. Content Structure:
   - Introduction focus points
   - Main H2 sections (minimum 4)
   - Subsections under each H2
   - Key points to cover in each section
4. Required Elements:
   - Statistics to include
   - Expert quotes or citations needed
   - Example scenarios
   - Visual content recommendations
5. SEO Requirements:
   - User intent alignment strategy
   - Content depth requirements
   - Internal and external linking plan
   - Technical optimization needs (Schema.org, page speed, mobile optimization)
   - Featured snippet targeting opportunities
   - URL structure recommendations
   - Title tag and meta description templates
   - Content hierarchy and readability guidelines
﻿
4
Include specific word count targets for each section based on competitor analysis.
Initial Content Generation
Input: Content brief from Step 3
Prompt:
Text
Using this content brief:

[PASTE BRIEF]

Create a comprehensive article that follows these specifications:

Structural Requirements:
- Follow the H2/H3 structure exactly as outlined
- Include a table of contents
- Maintain optimal paragraph length (2-4 sentences)
- Add bullet points for lists over 3 items
- Include transition sentences between sections

SEO Integration:
- Ensure comprehensive topic coverage rather than focusing on keyword density
- Create in-depth, authoritative content that thoroughly addresses user intent
- Structure content for featured snippet opportunities
- Include relevant internal and external links to enhance credibility
- Implement proper Schema.org markup for better search engine understanding
- Optimize for mobile-first experience
- Ensure fast page load speeds through optimized media

Writing Style:
- Maintain 8th-grade reading level
- Use active voice
- Keep sentences under 20 words
- Include expert insights when relevant
- Support claims with current data

Generate the content section by section, maintaining consistent tone and flow throughout.
Using this content brief:

[PASTE BRIEF]

Create a comprehensive article that follows these specifications:

Structural Requirements:
- Follow the H2/H3 structure exactly as outlined
- Include a table of contents
- Maintain optimal paragraph length (2-4 sentences)
- Add bullet points for lists over 3 items
- Include transition sentences between sections

SEO Integration:
- Ensure comprehensive topic coverage rather than focusing on keyword density
- Create in-depth, authoritative content that thoroughly addresses user intent
- Structure content for featured snippet opportunities
- Include relevant internal and external links to enhance credibility
- Implement proper Schema.org markup for better search engine understanding
- Optimize for mobile-first experience
- Ensure fast page load speeds through optimized media

Writing Style:
- Maintain 8th-grade reading level
- Use active voice
- Keep sentences under 20 words
- Include expert insights when relevant
- Support claims with current data

Generate the content section by section, maintaining consistent tone and flow throughout.
﻿
﻿
5
SEO Optimization Check
Input: Generated content
Prompt:
Text
Review this content:

[PASTE CONTENT]

Analyze and provide recommendations for:
1. Content comprehensiveness and topic coverage
2. User intent fulfillment
3. Content readability and structure
4. Internal and external link relevance
5. Technical SEO elements:
   - Schema markup implementation
   - Mobile responsiveness
   - Page load speed
   - URL structure
6. Title tag and meta description effectiveness
7. Featured snippet potential
8. Content trustworthiness and authority signals

Provide specific suggestions for each element that needs improvement.
Review this content:

[PASTE CONTENT]

Analyze and provide recommendations for:
1. Content comprehensiveness and topic coverage
2. User intent fulfillment
3. Content readability and structure
4. Internal and external link relevance
5. Technical SEO elements:
   - Schema markup implementation
   - Mobile responsiveness
   - Page load speed
   - URL structure
6. Title tag and meta description effectiveness
7. Featured snippet potential
8. Content trustworthiness and authority signals

Provide specific suggestions for each element that needs improvement.
﻿
6
Human Optimization in Clearscope
Checklist:
Upload content to Clearscope
Note initial content score
Add missing terms naturally
Review keyword density
Add internal links
Polish transitions
Verify factual accuracy
Check brand voice alignment
Enhance with personal insights
Add industry-specific examples
Export final version
7
Final AI Polish
Input: Clearscope-optimized content
Prompt:
Text
Review this optimized content for natural language flow:

[PASTE OPTIMIZED CONTENT]

1. Flag any instances where keywords feel forced or artificial
2. Suggest alternative phrasings that maintain SEO value while improving readability
3. Check for:
   - Natural keyword integration
   - Smooth transitions
   - Consistent tone
   - Engaging flow
4. Provide specific rewrites for any flagged sections

Focus on maintaining SEO optimization while ensuring the content reads naturally for human audiences.
Review this optimized content for natural language flow:

[PASTE OPTIMIZED CONTENT]

1. Flag any instances where keywords feel forced or artificial
2. Suggest alternative phrasings that maintain SEO value while improving readability
3. Check for:
   - Natural keyword integration
   - Smooth transitions
   - Consistent tone
   - Engaging flow
4. Provide specific rewrites for any flagged sections

Focus on maintaining SEO optimization while ensuring the content reads naturally for human audiences.
﻿
﻿

🤔

Have a question?

Our super-smart AI,knowledgeable support team and an awesome community will get you an answer in a flash.

To ask a question or participate in discussions, you'll need to authenticate first.

﻿

Inbound Power Moves: When AI Meets Brand Voice

Multichannel Distribution: Your AI-Powered Content Engine