Multichannel Distribution: Your AI-Powered Content Engine

11min

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Distribution is where most marketing teams fail.
But here's the good news: AI agents can turn one piece of content into a steady stream of targeted messages across every channel that matters.
Step 1: Define the Workflow Trigger
Objective: Set the starting point for your workflow.
Action: 
Use a Manual Trigger to allow the user to input a blog post URL and start the process.
Add an input field labeled “Blog Post URL” for the user to provide the link.
Step 2: Scrape Blog Content
Objective: Extract the content from the provided blog post URL.
Action: 
Use a Scraping Tool or API integration that takes the URL from Step 1.
Ensure the scraped content is clean and structured for further processing.
Step 3: Generate a Summary of the Blog Post
Objective: Create a concise and clear summary of the blog post.
Action: 
Use an AI text generation tool (e.g., GPT-4 Turbo).
Provide a prompt specifying: 
Highlight the main message and outline key details.
Maintain the tone and style of the original content.
Markdown
Create a concise summary of the blog post content provided below. More specifically:
- Highlight the main message and outline the main details
- Maintain the tone and style of the original content to preserve the author's voice and intent
- The summary should be easily digestible and focus on the content itself as it will later be used to create various social media posts
- The summary should also include a brief explanation of who the target audience would be

Content to Summarize: undefined
Create a concise summary of the blog post content provided below. More specifically:
- Highlight the main message and outline the main details
- Maintain the tone and style of the original content to preserve the author's voice and intent
- The summary should be easily digestible and focus on the content itself as it will later be used to create various social media posts
- The summary should also include a brief explanation of who the target audience would be

Content to Summarize: undefined
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Step 4: Generate Social Media Posts
For each platform (Instagram, Facebook, Twitter, LinkedIn), repeat the following steps:
Objective: Create a visually appealing post tailored to Instagram.
Action: 
Use an AI text generation tool (e.g., Claude 2).
Prompt: 
Include an attention-grabbing opening line.
Use concise, visually appealing language.
Add hashtags sparingly.
Objective: Write an engaging and slightly longer post for Facebook.
Action: 
Use the AI tool.
Prompt: 
Start with an attention-grabbing line.
Summarize the blog’s main ideas.
End with a call-to-action (CTA).
Text
Your task is to convert the summarized blog content provided below into an engaging Facebook post. More specifically:
- The post should begin with an attention-grabbing opening line
- Then, provide a succinct overview of the blog post's content
- You can use hashtags, but choose them sparingly
- Find ways to encourage engagement (comments and shares)and clicks through to the blog
- For the call to action, use this link:undefined 
- The content should be optimized for not only Facebook users, but also the described target audience of the underlying blog post

Summarized Blog Content: undefined 
Your task is to convert the summarized blog content provided below into an engaging Facebook post. More specifically:
- The post should begin with an attention-grabbing opening line
- Then, provide a succinct overview of the blog post's content
- You can use hashtags, but choose them sparingly
- Find ways to encourage engagement (comments and shares)and clicks through to the blog
- For the call to action, use this link:undefined 
- The content should be optimized for not only Facebook users, but also the described target audience of the underlying blog post

Summarized Blog Content: undefined 
﻿
Objective: Create a short and punchy tweet.
Action: 
Use the AI tool.
Prompt: 
Limit the text to 280 characters.
Use key insights or provocative questions to spark curiosity.
Text
Your task is to convert the summarized blog content provided below into a compelling tweet within the 280-character limit. More specifically:
- The post should include key insights or a provocative question to spark curiosity
- Do not use hashtags
- The tweet should be crafted to prompt retweets and clicks through to the blog
- For the call to action, use this link:undefined 
- The content should be optimized for not only Twitter users, but also the described target audience of the underlying blog post

Summarized Blog Content: undefined 
Your task is to convert the summarized blog content provided below into a compelling tweet within the 280-character limit. More specifically:
- The post should include key insights or a provocative question to spark curiosity
- Do not use hashtags
- The tweet should be crafted to prompt retweets and clicks through to the blog
- For the call to action, use this link:undefined 
- The content should be optimized for not only Twitter users, but also the described target audience of the underlying blog post

Summarized Blog Content: undefined 
﻿
Objective: Write a professional and thought-leadership-driven post.
Action: 
Use the AI tool.
Prompt: 
Establish thought leadership.
Highlight the blog’s key takeaways.
End with an actionable or reflective CTA.
Text
Your task is to convert the summarized blog content provided below into an engaging and professional LinkedIn post. More specifically:
- The post should establish thought leadership, highlight key takeaways
- You can use hashtags, but choose them sparingly
- Find ways to encourage engagement (contribute with their insights in the comments) and clicks through to the blog
- For the call to action, use this link: undefined 
- The content should be optimized for not only LinkedIn users, but also the described target audience of the underlying blog post
- It should resonate with industry professionals and your network

Summarized Blog Content: undefined 
Your task is to convert the summarized blog content provided below into an engaging and professional LinkedIn post. More specifically:
- The post should establish thought leadership, highlight key takeaways
- You can use hashtags, but choose them sparingly
- Find ways to encourage engagement (contribute with their insights in the comments) and clicks through to the blog
- For the call to action, use this link: undefined 
- The content should be optimized for not only LinkedIn users, but also the described target audience of the underlying blog post
- It should resonate with industry professionals and your network

Summarized Blog Content: undefined 
﻿
Step 5: Consolidate Final Drafts
Objective: Refine and prepare the posts for publication.
Action: 
Use GPT-4 Turbo or a similar tool.
Provide instructions: 
Remove prefixes like “Here is a draft.”
Replace placeholders with actual links or CTAs.
Return clean, polished text ready for posting.
Text
Your task is to return the final drafts of some social media posts. They are provided below. For each draft:
- Remove any pre-fixes for the following LinkedIn post (e.g. "here is a draft"), return only the content itself.
- Replace any CTA placeholder links with this link: undefined . For example, if it says https://yourlink, remove the tags
- Separate each post with "--- {platform}---"

Instagram Post: undefined 
Facebook Post: undefined 
Twitter Post: undefined 
LinkedIn Post: undefined 
Your task is to return the final drafts of some social media posts. They are provided below. For each draft:
- Remove any pre-fixes for the following LinkedIn post (e.g. "here is a draft"), return only the content itself.
- Replace any CTA placeholder links with this link: undefined . For example, if it says https://yourlink, remove the tags
- Separate each post with "--- {platform}---"

Instagram Post: undefined 
Facebook Post: undefined 
Twitter Post: undefined 
LinkedIn Post: undefined 
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Step 6: Test the Workflow
Objective: Ensure the workflow runs smoothly end-to-end.
Action: 
Use test blog URLs and evaluate the quality of scraped content, summaries, and social media drafts.
Refine prompts or processing steps based on test outputs.
Additional Tips
Tool Selection: 
Ensure the AI models you use are optimized for each task. For example: 
GPT-4 Turbo for summarization.
Claude 2 for platform-specific copy generation.
Error Handling: 
Incorporate checks to ensure scraping outputs valid data.
Add fallback mechanisms if the AI model fails to generate meaningful content.
Automation: 
Use platforms like Zapier, Make (formerly Integromat), or custom-built APIs to link all steps seamlessly.
﻿Content creation﻿  is just the opening act. The real magic happens in how you amplify it.
With an AI-powered distribution engine, your blog post isn’t just a blog post—it’s a ripple that turns into a wave, reaching your audience where they already are. LinkedIn, Twitter, Facebook - each platform gets its moment, and each message carries your voice.
Don’t let your content gather dust. Build a system that works for you, turning every piece of effort into exponential impact.

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Updated 03 Feb 2025

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