Engineering Your Competitive Intelligence System
IBM has a department dedicated to market research. This department studies competitors and market trends and provides analysis for executives to develop strategies.
Not every company can build such an in-house department.
Hiring a research agency might cost you an arm and a leg and still get you the wrong data.
Engineering a competitive intelligence system, it's easier with the right tools. By automating collection, analysis, and action, youβre not just keeping up - youβre staying ahead.
Letβs break down how each piece of clicks together to build a system that never stops gathering intel.
Start with Clay as your central nervous system. Your first move is creating a clean, structured database of your competition. Map out each competitor with their domain, market segment, and primary value proposition. Let the enrichment begin with G2 reviews flowing in, social mentions aggregating, and financial data building up.
Start with the basic framework:
Competitor Name | Competitor Domain |
|---|---|
CompetitorA | domain1.com |
CompetitorB | domain2.com |
Let Clay enrich this with:
- G2 reviews
- Capterra feedback
- Trustpilot ratings
- Company data
Your AI system needs clear instructions. Create a systematic framework for analyzing every piece of data that comes in. Focus on benefits mentioned, common frustrations, and feature requests. Look for implementation challenges and success stories. Pay attention to price perception and user segments.
Here's how to turn reviews into intelligence using ChatGPT:
ο»ΏCreate battle cards that live and breathe. Include company overviews with current data. Map out product analysis with latest features. Document market positions and competitive strategies. Update these automatically as new intelligence comes in.
Think of battle cards as living documents. They should evolve as your competitors evolve. Static battle cards are dead battle cards.
Use this prompt to create actionable battle cards:
Turn competitor weaknesses into your opportunities:
Campaign Creation
Set Up Your Tools
- Clay account (use signup link for 3000 credits)
- AI analysis system (Claude or similar)
- CRM integration for targeting
Build Your Database
- List all competitors
- Add their domains
- Run initial enrichment
- Export review data
Create Your Analysis Engine
- List all competitors
- Add their domains
- Run initial enrichment
- Export review data
If you are using Clay, you can copy this table, add the name of your competitors, their domain, and it will run an automation to get reviews from G2 and Capterra, summarize them and build a competitor battle card.
ο»Ώ
ο»Ώ
