When Your Product Data Meets Your CRM

Most companies misunderstand product-led growth, assuming it’s all about the product itself. In reality, it’s about the signals.

Every click, login, and feature interaction carries a message. The real challenge is learning how to listen.

So, how do you turn those subtle signals into meaningful conversations?

Think of your product data as a flowing river. Here’s how we’ve engineered it to reveal its insights:

This is where it all starts. Your database isn’t just a place to store information – it’s a living record of how people engage with your product.

Each time a user logs in, creates a project, or invites a teammate, they’re adding to this ongoing story.

Every action they take, every feature they explore, every moment they spend in your product—all of it is captured here. Raw, unfiltered, and full of valuable insights.

Think of Fivetran as your data’s high-speed rail system, moving data reliably and in real-time while handling the complexities of different data types. It’s like a digital courier that never sleeps, constantly monitoring your database for changes.

Every important signal reaches its destination—no manual uploads, no forgotten updates, and no data left behind.

This is where raw data becomes intelligence, where patterns emerge from chaos, and where your users’ stories begin to take shape.

Think of BigQuery as your data’s transformation chamber:

It’s where we move from seeing just the details to understanding the bigger picture.

Hightouch turns data into action, bridging the gap between BigQuery and your CRM to ensure the right information gets to the right people. • It translates complex insights from BigQuery into something your CRM can act on. • Think of it as a universal translator for your data, making sure everything works seamlessly.

This is where data transforms into relationships, signals trigger responses, and growth happens automatically.

Together, they turn valuable insights into actionable steps, driving your growth effortlessly.

Before you build this system, ask yourself:

These aren't just metrics – they're the foundation of your entire system. Get these wrong, and you'll build a beautiful machine that answers the wrong questions.

Your product data comes in three flavors:

Events are your atomic units. They're the individual moments that make up the user's journey. Each one might seem small, but together they tell a powerful story. Consider:

Metrics are your compass. They tell you if you're heading in the right direction. But remember: not everything that can be counted counts, and not everything that counts can be counted. Consider:

Properties give you deeper insight into your users, helping you understand their behavior, needs, and preferences.