Case Studies

how companies are successfully using playbooks in content marketing let's look at what some of the biggest names out there have done with playbooks in their content marketing these are solid prof of how effective playbooks can be hubspot’s playbook strategy what they did hubspot turned playbooks into an art form with their signature blend of education and subtle self promotion, they’ve created resources on everything from marketing to sales that dominate search engines like they have a secret deal with google key takeaways actionable insights hubspot breaks down dense topics into bite sized, chewable chunks it’s like a five course meal, but you’re not overwhelmed—just smarter by the end lead capture their forms are like the “are you a robot?” of content marketing quick, painless, and crucial for securing that downloadable gold content longevity they update playbooks like they’re training for a marathon, ensuring they always stay one step ahead of the competition storylane’s playbooks empowering teams with interactive demos what they did storylane reimagined playbooks by focusing on interactive demos, creating resources that don’t just tell you what to do but show you their playbooks guide users through building effective, engaging demos to showcase products, making it easier for teams to communicate value to prospects key takeaways interactive learning storylane’s playbooks integrate hands on steps, allowing readers to practice while they learn it’s like a choose your own adventure, but for building demos practicality first packed with tips and examples, their playbooks focus on helping users create results that drive decisions customer centric content by targeting teams responsible for product presentations, storylane delivers hyper relevant guidance that solves real world challenges bardeen’s playbooks automating workflows with ease what they did bardeen uses playbooks to simplify the world of workflow automation their playbooks guide users through automating repetitive tasks, offering step by step instructions and ready to use templates these resources empower individuals and teams to save time and focus on what really matters—without needing to be tech wizards key takeaways focus on automation bardeen’s playbooks are all about making automation approachable, helping users move from manual processes to streamlined solutions template driven solutions each playbook includes pre built templates that users can implement instantly, reducing setup time to almost zero user friendly design the playbooks balance technical depth with accessibility, making complex workflows digestible for both beginners and seasoned professionals community engagement by showcasing user created workflows and real life use cases, bardeen’s playbooks foster a sense of collaboration and shared learning archbee’s playbook examples easy creation and colalboration agentic gtm engineering 10x scaling without 10x the effort why we did it agentic gtm strategies are complex and often overwhelming we wanted to make these advanced concepts easier to understand and apply without sacrificing technical depth what we did we broke down complex ai driven gtm strategies into clear, actionable sections archbee’s collaboration tools let us update content in real time and keep pace with evolving strategies key takeaways clarity through structure dividing the playbook into sections makes complex ideas easier to grasp real time collaboration archbee enabled seamless updates across teams always current continuous updates ensure the playbook reflects the latest ai advancements sales redefined sales knowledge is often lost when employees leave, and new hires struggle to get up to speed we created a playbook to capture and share key insights, ensuring consistency and faster onboarding why we did it we built a sales knowledge playbook to document processes, share strategies, and keep information updated archbee’s collaborative platform made it easy to maintain and access key takeaways capture knowledge document critical sales insights to prevent information loss faster onboarding help new hires quickly access proven strategies stay current keep the playbook updated with evolving best practices